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Helping small business owners thrive

Business coaching for family-focused businesses

Are you a business owner of a family-focused business or kids’ activity provider seeking to achieve business success that reflects your passion and contribution to the student communities that you serve?

Or perhaps you’re looking at starting your own small business and you want to see what it takes to build a thriving business?

Let your love and passion of what you do and your commitment to serve your customers be reflected in the abundance and success of your business.

Be courageous and take the challenge

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It can be as daunting as it is exciting to think of all the tasks at hand, in regards to meeting customer needs, marketing, online technology and website building, creating programs and of course, being a stronger educator.

Don’t let your love of what you do be lost amongst the pressure of gaining new students and the potential admin overflow. 

Get savvy and learn how to stay motivated by training to develop more efficient strategies that keep you on the path to success and strengthen assertive decision making that bears fruit for your business and personal outcomes.

Sign up for my financial modelling templates pack, “Know the Maths, Make the Money.” Let me guide you through your numbers and accelerate towards profitability.

Are you ready to level up your business?

Are you…

- Ready to grow your business so that it truly reflects the passion you have for delivering for children and families?

- Ready to implement effective fortnightly teachings, tips and refinements to create change right now?

- Ready to tackle business challenges head-on with guided support?

- Ready to receive support to build thriving business structures that support your creative energy to flow with ease and abundance?



Let’s get started.

I’m Emily de la Pena, an award-winning business woman, educator and business coach. I took a leap of faith from my career as a civil engineer and started my own business, Coding Kids, teaching children to code.

I know what it’s like to have a passion and interest that you want to share with the world, whilst at the same time, trying to make sense of how to turn this into a successful business, whether you’re a family-focused business or a children’s activity provider.

I also know what it’s like to invest your time and money into starting your own business, a business that is based on your values and serving your student communities, but also realising that passion and service is not enough to be the effective business owner that you need to be.

You’ve come to the right place.

I know how to support you to grow and thrive as an effective business owner and level-up your business success to match your passion and service you have for your community.

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Here’s how I can help you level-up your business:

  1. Private coaching

  2. Self paced tutorials

  3. Level-Up Program

I know what it’s like

After spending over a decade building a successful career as a civil engineer, I took a leap of faith and started my own business in this aspirational field of children’s development. I had been volunteering at kids coding clubs on the weekend after being inspired by the potential I saw in coding to empower kids. It was free for students and parents, but it was exhausting doing it for free. I was compelled to pursue my passion in helping to inspire the next generation of creators, innovators and change makers.

January 2016, after developing a business plan, I started my own children’s coding club business. Initially it was significant effort, combined with some learning on the go. I was running classes, preparing fun and interesting lesson plans, give my best customer service and responding to phone calls and emails from parents and schools, doing all the admin and accounting, designing, printing and posting flyers for schools, updating the website every term and managing spreadsheets of all my classes and students. I was creating job ads and hiring and training staff to be my assistant in classes. I was communicating with schools to confirm room bookings. I was running 12 classes a week with over a hundred students and it was getting hectic.

Importantly, I did learn from those efforts and my business took shape. Now my company runs over 50 classes a week (including live, online classes) with a team of 20 instructors. We have expanded to South-East Asia and the Middle East. Locally, as a Brisbane-based company we have delivered our programs all around Queensland  and Australia, including the Torres Strait Islands, Longreach, Mt Isa, Thargomindah, Charters Towers and more.

I’ve been appointed onto the Queensland Premier’s Anti-Cyberbullying Advisory Committee and awarded Advance Queensland Community Digital Champion 2016/2017/2018. I’ve been awarded 40 Under 40: Top Young Entrepreneurs Brisbane 2016 & 2017, Queensland Pearcey Entrepreneur Award, Queensland Women in Leadership Award 2018, and winner of the What's On 4 Kids Award.

I’ve been on ABC Radio Brisbane, SBS Radio, The Courier-Mail and various Australian newspapers to discuss the value of children learning to code and the changing nature or jobs and industry. 

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From my journey to yours

What I have learnt I want to pass on to other educators so that your pathway to success is clearer earlier and gives you the head start you were hoping for.

I love coaching business owners and watching them grow and achieve their potential. I’m excited to support you to level-up your business.

Join my Level-Up Program. I intake a cohort semiannually; March and September. Click on the link below.

Grow your business faster than what I did and serve more students easily and with abundance.

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